Apple enjoyed Irish tax holiday from the start



By Poornima Gupta and Padraic Halpin

SAN FRANCISCO/DUBLIN (Reuters) - Apple has operated almost tax-free in Ireland since 1980, welcomed by a government keen to bring jobs to what was then one of Europe's poorest countries, former company executives and Irish officials have said.

Chief Executive Tim Cook faced criticism from a Senate subcommittee in Washington on Tuesday over the iPad and iPhone maker's tax practices, which had been shrouded from full view behind secretive tax-exempt Irish-based corporate entities.

Apple, one of Ireland's top multinational employers, denied avoiding billions of dollars in U.S. taxes and said its arrangements helped fund research jobs in the United States.

The committee revealed that Apple's Irish companies, some of which are not tax resident in any jurisdiction, allowed the group to pay no tax on much of its overseas earnings in recent years.

Senator Carl Levin, chairman of the subcommittee, said Apple had sought "the Holy Grail of tax avoidance".

A former company executive and Irish officials told Reuters the almost tax-free status dates all the way back to Apple's arrival in County Cork 32 years ago.

Apple must have seemed attractive to Ireland and to Cork. Amid a generally moribund Irish economy, Cork had been hard hit by the closure of its shipyards and a Ford car plant, and in 1986 nearly one in four were out of work in the city.

In the early days, Apple's staff sat down to meals together. Now the company employs 4,000 in Ireland.

"There were tax concessions for us to go there," said Del Yocam, who was Vice President of manufacturing at Apple in the early 1980s. "It was a big concession."

In fact, the deal was about as good as a company can get.

"We had a tax holiday for the first 10 years in Ireland. We paid no taxes to the Irish government," one former finance executive, who asked not to be named, said.

Apple wasn't an exception, although it was among the last to enjoy such favorable treatment. From 1956 to 1980, Ireland attracted foreign companies by offering a zero rate of tax, according to the Irish government's website. Eligible companies arriving in 1980 were given holidays until 1990.

"Any multinational attracted into Ireland that was focusing on the export market paid zero percent corporation tax," said Barry O'Leary, CEO of IDA Ireland, which is charged with attracting investment into Ireland.

Apple said it pays all the tax due in every country where it operates. It declined to comment on the tax treatment it received in the 1980s.

As part of Ireland's accession to the European Economic Community, precursor to the European Union, in 1973, it was forced to stop offering tax holidays to exporters.

From 1981, companies arriving in Ireland had to pay tax, albeit at a low 10 percent rate, providing they qualified for manufacturing status.

ECONOMIC COUP

Apple's investment was a major coup for Ireland. At the time, the country was struggling with high and rising unemployment, double-digit inflation and a brain drain of the young and educated through emigration.

"We were the first technology company to establish a manufacturing operation in Ireland," recalled John Sculley, Apple's CEO from 1983 to 1993. He said government subsidies had also played a role in deciding to set up a base in Ireland.

Ireland also offered low wage rates - a big attraction when it came to hiring hundreds of people for the relatively low-skilled work of assembling electronic equipment.

Apple told the subcommittee it could not answer questions about why it chose Ireland as a base since it had lost the paperwork from the period.

The operation in Cork built the company's Apple II computer and would later build disc drives, Mac' computers and others. These would be sold in Europe, the Middle East, Africa and Asia.

But having a tax holiday in Ireland would not, in itself, have allowed Apple to operate tax free in these markets.

Equipment assembly is not the kind of activity that economists or tax authorities usually credit with generating a large share of a technology company's profits.

More value has been associated with generating the intellectual property behind the technology - which Apple did in the United States - and with the selling of goods, which was to be done on the ground in France, Britain and India.

But none of these countries offered the tax advantages Ireland did. The key to minimizing Apple's tax bill was maximizing the amount of profit that could be ascribed to Apple's Irish operations.

THE ARCHITECT

This task fell to Mike Rashkin, Apple's first tax director, two executives from the period said. One called him "the father of it all".

Rashkin arrived at Apple in 1980, from computer pioneer Digital Equipment Corp (DEC) in Massachusetts, where he had learnt about tax-efficient corporate structuring in tech companies.

Apple had already decided to establish its base in Ireland when Rashkin moved to Silicon Valley, but he used his experience at DEC to set up a tax structure that took advantage of Apple's base in the country, the executives said. Rashkin declined to comment.

The Senate subcommittee's report reveals how the arrangement was structured. In 1980, Apple entered into a deal with its Irish operation, whereby the latter would share the cost of funding Apple's research and development. In return, the Irish unit would be able to enjoy rights to Apple's intellectual property for goods sold outside the Americas.

Apple secured the blessing of the U.S. tax authority, the Internal Revenue Service, for the deal, one executive said. The IRS gave Apple an advance pricing agreement, or APA, an agreement which establishes how the IRS will treat a transaction between affiliates for tax purposes, before it is entered into.

Many countries' tax authorities offer APAs, and companies say they are necessary to facilitate international trade and investment. Tax campaigners say tax authorities have been too ready to accept the pricing proposed by companies which apply for APAs.

The New York Times reported last year that Apple's low taxes were at least in part due to the confidential technology transfer arrangement.

The terms of the deal and subsequent cost-sharing deals were favorable for Apple's Irish unit. In effect, the Irish unit paid much less to its U.S. parent for the use of Apple intellectual property than it made from selling that property on to affiliates.

"Apple's cost sharing agreement (CSA) with its offshore affiliates in Ireland is primarily a conduit for shifting billions of dollars in income from the United States to a low tax jurisdiction," the subcommittee's report said.

Meanwhile, Apple also constructed a system whereby the affiliates which were actually selling the finished equipment would earn minimal profits.

The techniques Apple used over the years included selling goods to affiliates at prices which generated little profit at the retail level, or by paying sales affiliates commissions which are just about enough to cover their operating costs.

Rashkin's work and Ireland's accommodating approach had the desired result for Apple.

"We're very, very pleased," Apple's then-President A.C. Mike' Markulla said in 1981. "The Irish have really lived up to their promises."

Indeed, the accounts for Apple's main Irish unit, then known as Apple Computer Inc. Ltd, for 1989, the earliest year for which detailed accounts were filed, show exactly how effective the arrangement was.

The subsidiary paid $500,000 in income tax on profits of $317 million, a rate of 0.2 percent.

END OF THE HOLIDAY

In 1990, Apple's tax holiday came to an end, and in that year, the Irish operation's tax rate hit 4 percent, accounts from the period show.

At the same time, Apple's Irish manufacturing activities came under question as the company looked to cut costs by outsourcing. In 1992, the company announced plans to cut hundreds of jobs after deciding to shift some work to Singapore, which at this time was attracting increasing investment by offering tax holidays.

"They nearly left Ireland altogether," O'Leary said.

By this stage, the European Community had banned tax holidays of the kind given to Apple, so the company and Dublin negotiated an arrangement which had a similar outcome but fell within European rules.

The precise details of the arrangement were not disclosed, but Phillip Bullock, Apple's head of tax operations, indicated that it was linked to minimizing taxable profit.

"Since the early 1990s, the Government of Ireland has calculated Apple's taxable income in such a way as to produce an effective rate in the low single digits," he told the subcommittee.

The deal didn't stop Apple from shifting manufacturing work to Asia, but in the years that followed new jobs were created in Cork, in sales and administrative support for the European operation, the accounts of the Irish units show. Some manufacturing remains in Ireland, the subcommittee said.

An Irish government spokesman declined to even confirm it held discussions with Apple regarding tax, citing rules on taxpayer confidentiality.

From 1996 Ireland phased in a 12.5 percent tax on all corporate trading income, although foreign companies often pay effective rates lower than this by shifting money into tax havens such as Bermuda.

Apple's Cook told the Senate panel on Tuesday that Apple does not hold money on a Caribbean island or divert profits from sales to U.S. customers to other jurisdictions to avoid U.S. taxes.

(Writing by Tom Bergin; Additional reporting by Conor Humphries in Dublin, Jonathan Weber and Peter Henderson in San Francisco, and Tom Bergin in London; Editing by Giles Elgood)

The new consoles from Microsoft, Nintendo and Sony



NEW YORK (AP) Microsoft is the last of the three big video game console makers to unveil its latest gaming system. The unveiling comes nearly eight years after the Xbox 360 went on sale. It follows last fall's debut of Nintendo's Wii U and a preview in February of the upcoming PlayStation 4 from Sony.

Each machine has a set of features designed to draw gamers away from rival consoles. There's one thing all three have in common, though: They are about more than gaming and include entertainment services such as television, movies and music.

Here's a closer look at the three systems. More details are expected at the E3 video game conference in Los Angeles next month.

Wii U (Nintendo)

The Japanese gaming company launched the Wii U, the follow-up to its popular Wii, in November, making it the only new console out for last year's holiday season. The console features a tablet-like controller with a touch screen, called the GamePad, which can be used to control games on the TV set or to play games separately, as you would on a regular tablet computer. It also allows someone with a GamePad to have a different experience with a game than someone playing it at the same time with a regular Wii controller.

The GamePad also serves as a fancy remote controller to navigate a TV-watching feature called TVii. The service groups your favorite shows and sports teams together, whether it's on live TV or an Internet video service such as Hulu Plus. And it offers water-cooler moments you can chat about on social media.

Unlike the Wii, the Wii U features high-definition graphics. In doing so, Nintendo's system catches up to the years-old Xbox 360 from Microsoft and the PlayStation 3 from Sony.

Sales of the Wii U have been disappointing, with 3.5 million sold as of March 31, the end of Nintendo's fiscal year. Nintendo Co. had originally expected to sell 5.5 million units and later lowered the forecast to 4 million, but it still fell short.

Price: Starts at $300 but some retailers have offered it at lower prices.

PlayStation 4 (Sony)

Sony shared some details about the PlayStation 4 in February, but it didn't show what the console would look like. The company said the PS4 would essentially be a "supercharged PC," much like the Xbox. That's a big departure from the old and idiosyncratic PlayStation design and should make it easier for developers to create games.

But the adoption of PC chips also means that the new console won't be able to play games created for any of the three previous PlayStations. Players will have to stream older games over the Internet.

Other new features revolve around social networking and remote access. With one button, you can broadcast video of your game play so friends elsewhere can watch. You can also run a game on the PS4 to stream over the Internet to Sony's mobile gaming device, the PlayStation Vita, which debuted last year.

The PlayStation online network will have access to Sony's video and music services, as well as Netflix, Hulu and Amazon as long as you have subscriptions to those services. You'll also be able to access Facebook.

The PS4 will have a Blu-ray disc drive for movies, just like the PS3. The console will go on sale this holiday season, though Sony Corp. has not disclosed an exact date.

Price: Not yet announced.

Xbox One (Microsoft)

Microsoft's new console seeks to deliver the Holy Grail of home entertainment an all-in-one device that lets you watch television, play movies, listen to music and browse the Internet as well as play video games.

The Xbox One lets you use voice commands to switch between watching TV and playing "Call of Duty," or ask "What's on HBO?" to view a TV channel guide. Simply connect your cable or satellite set-top box to the game machine with an HDMI cable.

A new version of Microsoft's camera-based Kinect controller offers better motion and voice detection than the one currently available. Unlike the Xbox 360, the Xbox One will require Kinect, which will come with the package.

Microsoft also reached a multiyear deal with the National Football League to develop new interactive viewing experiences, such as the ability to watch games, chat with other fans, view statistics, access highlights in real time and gather fantasy information about players and teams all on a single screen.

Although Nintendo's Wii was the most popular of the three at first, the Xbox 360 has outsold its rivals in recent years largely because of its robust online service, Xbox Live, which allows people to play games with others online for as much as $60 a year with annual plans. Activision Blizzard Inc.'s "Call of Duty," has been a driving force behind Xbox Live, and Microsoft said players will be able to download new content for upcoming titles in the series on the Xbox One before any other system.

The new console will also add the ability to play Blu-ray discs, matching what Sony has in its older PlayStation 3. What it won't play are games for the Xbox 360.

Microsoft said the system will launch this year, but it did not give a date during Tuesday's unveiling.

Price: Not yet announced.

Singer and Piaf songwriter Georges Moustaki dies at 79



PARIS (Reuters) - French singer and songwriter Georges Moustaki, beloved in France for his songs celebrating liberty and collaborations with Edith Piaf, died on Thursday after a long illness. He was 79.

The Greek-born singer grew up in Alexandria, Egypt, and arrived in Paris in 1951, where he began to play guitar at nightclubs and met some of the period's best-known singers.

He was introduced to Edith Piaf in the late 1950s and started to write songs for the Parisian star, the most famous of which was "Milord" about a lower-class girl who falls in love with an upper-class British traveler.

Developing a reputation as a singer in his own right in the mid-1960s, the hirsute and heavily bearded Moustaki achieved fame with songs including the immigrant ballad "Le Meteque" and "Ma Liberte", a hymn to the 1960s free-living spirit.

Moustaki, a life-long advocate of left-wing causes, ended his singing career in 2009, later telling newspaper La Croix that he was suffering from an irreversible bronchial illness that made it impossible to carry on.

French Culture Minister Aurelie Filippetti hailed an "artist with convictions who conveyed humanist values... and a great poet", and Twitter was flooded with tributes to a singer who many said had defined their childhoods.

(Reporting By Marine Pennetier and Elizabeth Pineau; Writing Nicholas Vinocur, editing by Paul Casciato)

Talk of lies, pride as Trump case goes to jury



CHICAGO (AP) The lawyer for an 87-year-old woman who accuses Donald Trump of cheating her in a skyscraper condo deal told jurors in Chicago on Wednesday that he was personally repulsed because he felt the "Apprentice" star conned his client and lied about it on the witness stand.

Plaintiff attorney Shelly Kulwin's comments came during a sarcasm-filled closing argument at the federal civil trial that pits Jacqueline Goldberg against the billionaire real estate mogul-turned TV showman.

His voice rising, Kulwin portrayed the case as a battle between Trump, who he described as a wheeler-dealer, and a woman with wholesome values learned growing up during the Depression.

Trump, of New York, wasn't in court for the closings. But Kulwin projected a photograph of the beaming developer on a large courtroom screen.

"The thought of my grandma being in the same room with that guy. Yuck!" Kulwin said. The judge told jurors to disregard the comment.

Later, the attorney said Trump was motivated to cheat his client by a love for money.

"It's like his family, those dollars," Kulwin said.

Jurors withdrew to begin deliberations later Wednesday but went home after 90 minutes without reaching a verdict. They were to resume Thursday morning.

City pride intervened during closings when Kulwin appeared to make an unfavorable reference to executives in New York.

"Judge, he's mocking New York," Trump attorney Stephen Novack said, standing to object.

"I can't mock New York?" Kulwin shot back. "I thought it was every Chicagoan's right to do that."

Addressing jurors next, Novack accused Kulwin of resorting to personal attacks on Trump out of desperation and a lack of evidence.

Goldberg alleges Trump persuaded her to buy two condos at around $1 million apiece in Chicago's glitzy Trump International Hotel & Tower by promising she would share in building profits. But, Goldberg says, Trump reneged after she committed to the investment.

"It's called a bait and switch," Kulwin told jurors. "Here's the bait. Here's the switch."

But Trump's attorney described Goldberg as a detail-oriented investor who knew the contract that she signed stipulated Trump could cancel the profit-sharing offer as he saw fit.

"She knows the drill," Novack said. "Nobody put a gun to her head (to sign)."

He later added: "Mrs. Goldberg went into this deal with her eyes wide open."

Since the contract gave Trump rights to change the profit-sharing offer, Novack said the onus was on Goldberg's attorneys to prove Trump secretly plotted to defraud her before she even signed up to buy.

"What do they call it? A bait and switch," he said. "Switch is not enough. ... There is no evidence whatsoever of a secret plan."

In two days of sometimes combative testimony last week, Trump denied cheating Goldberg. And he told reporters outside court that he was the victim, not her. He declared, "She's trying to rip me off."

On Wednesday, though, Kulwin said Trump took the stand "to lie, evade and spout infomercials."

He also mocked Trump for telling jurors he never took notes of business meetings and therefore couldn't say when certain decisions were made and by whom.

"People who don't want to be found out don't write things down. They're not stupid," Kulwin said. "And Donald Trump may be a lot of things, but he's not stupid."

Kulwin told jurors Goldberg was seeking a total of $6 million in damages.

"Send a message not just to Mr. Trump ... but to others like him," he said pounding his hand on a podium. "You can say to them, 'These people who do these things have crossed the line.'"

In his final remarks, Trump's attorney told jurors their obligation was to the evidence, not to their sense of sympathy or to any urge to send a message.

"This isn't the chance for you to decide that Wall Street is bad ... and (now) we're going to show these fat cats," Novack said. "Look at the facts."

___

Follow Michael Tarm at http://www.twitter.com/mtarm

A Minute With: Zachary Quinto on 'Star Trek,' Spock and coming out



By Zorianna Kit

LOS ANGELES (Reuters) - Actor Zachary Quinto has transitioned swiftly from a television villain into an unlikely action film star in J.J Abrams' rebooted "Star Trek" franchise, playing the series' most recognizable half-Vulcan, Spock.

The 35-year-old actor, who gained fame as super-villain Sylar in sci-fi television series "Heroes," will reprise his role as the pointy-eared first officer of the starship Enterprise in "Star Trek Into Darkness," which will be released in theaters on Friday.

The actor spoke to Reuters about the challenges of playing Spock and why he chose to go public about being gay.

Q: "Star Trek Into Darkness" has more action, set pieces and destinations than the 2009 reboot. Is that right?

A: You're right. It's a larger scale version of the "Star Trek" story. The first one was about re-conceiving people's perceptions of "Star Trek," and trying to infuse it with new energy. The self-contained and more intimate nature of that film made sense. Now, people are more familiar with us as these characters so this movie builds on that and expands on it.

Q: What is Spock struggling with in this film?

A: I think he's learning how to be accountable and responsible to the people he loves and cares about. He is learning to embody and live the qualities of what it means to be a friend and what it means to be responsible to other people emotionally, because that's not the place from which he leads. He needs to learn how to integrate that part of himself and honor the feelings he has for the people he loves.

Q: What do you learn from Spock on a personal level?

A: I have an inherent understanding to his nature, which is one of duality - the head versus the heart. That is certainly something I can relate to. As someone who has been considered pretty intellectual and wordy, I also have a deep well of emotional life. I understand what it means to be in constant relationship to both of those aspects of myself.

Q: Which of Spock's qualities do you aspire for yourself?

A: The equanimity with which he deals with every situation in front of him, and the thoughtfulness and care he gives to measure his reactions. Sometimes I can be a little extreme in my reaction to something. I respect his reservedness and pensive consideration, which is an aspect of me but outweighed by my instinctual or impulsive reactions to things sometimes.

Q: In this film you're jumping into volcanoes and off of barges. You're fighting, running, chasing. Did you ever think of yourself as an action star?

A: I can't say I ever planned on that. But I will say I really thrived in that environment. I enjoyed those specific challenges and the relentlessness of it. I don't necessarily know I want every movie to be that way, but I wouldn't mind revisiting that again at some point down the line.

Q: How close are you with the cast?

A: We are very, very good friends in real life. When the first movie happened, it was a life changing experience for all of us. We were going through it at the same time and relied on each other for support and for the excitement of that time. That energy is starting to kick back up again. We look forward to spending time together on these extended periods where we're traveling around the world.

Q: You used your "Star Trek" clout to form a production company, Before the Door Pictures, whose first film, 2011's "Margin Call," was nominated for a best screenplay Oscar. Did that change things for you?

A: I think "Margin Call" did similar things for my production company that "Star Trek" did for me as an actor. The way that film was received really did authenticate my company and allowed us more access and more connections than we might have had otherwise.

Q: In between the two "Star Trek" films, you made some headlines when you said you were gay. Was coming out a big deal?

A: It was obviously a very big deal. It wasn't about formality or stopping rumors because I don't really pay attention to rumors in the first place. It was a very specific move that I made because there was a rash of teen suicides at the time (the victims were gay).

Q: How did that relate to you?

A: I felt it incumbent upon me to do something about that if it was in my power, which is was. So for me that was a very specific and emotional time. I felt very grateful for the response that it generated and the work on behalf of the LGBT community it has allowed me to do subsequently.

Q: Some actors feel that by coming out it could impact the roles they get to play. Did you feel it hindered your career?

A: Not one bit.

(Editing by Piya Sinha-Roy, Patricia Reaney and Vicki Allen)

Singer George Michael gets medical treatment after car crash



LONDON (Reuters) - British singer George Michael has received medical treatment after a car crash on Thursday, his publicist said.

The 49-year-old former Wham! frontman was being treated for "minor cuts and bruises" after the accident, Michael's spokeswoman said.

"George Michael was a passenger in a vehicle involved in a traffic accident yesterday evening, no third party was involved," a spokeswoman said on Friday. "He is being treated for superficial cuts and bruises but is fine."

British media reported that the accident occurred just outside London on a motorway during rush hour.

The "Careless Whisper" singer has suffered a string of accidents and health scares recently.

Last year he canceled his tour of Australia due to "major anxiety" brought on by a 2011 battle with severe pneumonia in Vienna, where he was treated in intensive care for a month for a life-threatening illness.

Michael has sold an estimated 100 million records over his career, but has hit headlines in recent years for his personal life more often than for his music.

In 1998 he was arrested in California for "engaging in a lewd act" in a public toilet and also had a number of run-ins with British police for possession of narcotics. He served a term in jail for driving under the influence of cannabis.

(Reporting by Paul Casciato; editing by Mike Collett-White)

A stretched Samsung chases rival Apple's suppliers



By Miyoung Kim

SEOUL (Reuters) - Overtaking Apple Inc as the world's leading maker of smartphones has stretched Samsung Electronics Co's in-house supply lines, and the South Korean firm is now courting some of its rival's main parts suppliers.

After costly courtroom battles over technology patents, the two gadget giants are now going head-to-head over securing the best supply of parts as they jostle to rule the $253 billion smartphone market. The two took 100 percent of the industry's profit in January-March, Canaccord Genuity data show.

Trampling on Apple's supply patch could make life tough for the U.S. firm as it prepares for its next product line-up including a cheaper iPhone for emerging markets such as China. Having Samsung muscle in on its suppliers could drive up costs and lead to component bottlenecks, disrupting product launches.

Samsung's huge in-house supply chain - providing parts from displays and powerful processors to memory chips and batteries - has been a core strength in its war for smartphone supremacy. As it now looks to widen its lead with products spanning both the high and cheap-and-cheerful ends of the market, Samsung's supplies have become stretched, prompting it to hunt elsewhere to ensure it isn't caught short.

"The next round of the post-patent battle for them will be over component supplies," said Lee Sun-tae, an analyst at NH Investment & Securities. "Who wins access to the best performing components in class in large quantity - that's the key ... and explains why Samsung is shopping for components more than ever."

SHARP AND SOUR?

Samsung has made overtures to traditional Apple partners such as Japanese display maker Sharp Corp and South Korean chipmaker SK Hynix. Samsung, which buys most of its mobile screens from its Samsung Display unit, last year placed orders with Sharp for high-resolution LCD screens for its popular Galaxy range of products, though it later canceled the order, said two people familiar with the matter, asking not to be named as the negotiations were confidential.

Sharp, in which Samsung bought a 3 percent stake earlier this year for $110 million, said this week it was seeking to boost sales to the Korean firm, potentially souring the Japanese company's ties with Cupertino, California-based Apple.

Samsung is also using more chips made by Qualcomm, another major Apple supplier, in its flagship Galaxy S, which went on sale late last month.

Some other suppliers who provide parts to both Apple and Samsung include Toshiba Corp in NAND memory chips, Sony Corp, in image sensors, and Corning Inc for its Gorilla Glass used in iPhones, iPads and Galaxy products, industry data show.

STMicroelectronics and Bosch, the only mass producers of pressure sensors used in navigation features, supply those parts for the Galaxy range, and could be tapped by Apple for future products, according to research firm iSuppli.

TINY OVERLAP, BIG IMPACT

For sure, Samsung still buys the majority of its components in-house, and the overlap with Apple on external suppliers is, so far, limited. BNP Paribas estimates that more than 80 percent of component profits generated by Galaxy S4 sales go to Samsung itself and its units.

But even a tiny overlap can be damaging as smartphones are constantly upgraded to more powerful computing and media devices - allowing users to take pictures, shoot video, play music, game online, watch TV and navigate - raising the need for more and smarter components.

"Any disruption in even small parts that you wouldn't think are really core, say headphones, can affect product launches," said Lee at NH Investment & Securities.

For example, Taiwan's HTC Corp, which has slipped out of the top-10 smartphone makers, reported a record-low quarterly profit last month after delaying the full launch of its flagship model due to a shortage of cameras.

"Having a single supplier carries a lot of risk. Bearing that in mind, Samsung may even consider using LCD along with OLED in its signature Galaxy S range to reduce its total reliance on Samsung Display," said Song Jong-ho, an analyst at KDB Daewoo Securities.

Samsung Display doesn't produce LCDs for smartphones so as it boosts sales at the lower end of market it needs to outsource LCDs. The Korean firm uses the more expensive OLED display only on its high-end models.

NOT SO DIFFERENT

Outsourcing more components could mean Samsung will lose some of its hardware differentiation - a big selling point for the Galaxy range - and be seen as just selling generic phones, say some analysts.

The Exynos 5 Octa processor, which Samsung touted as having 8 brains designed to maximize energy efficiency while multi-tasking, is not used in the S4 models sold in the United States. Instead, Qualcomm's Snapdragon chips will power the phone in that crucial market, with Exynos chips used in select markets such as South Korea and some European countries.

"Given that Qualcomm chips are also found in rival products, and the much-heralded launch of smartphones with flexible display appears to be delayed, I'm worried Samsung is losing its hardware differentiator," said BNP Paribas analyst Peter Yu.

Samsung says both Qualcomm and its own chips have passed its rigorous quality standards and both will provide satisfactory user experience. "We'll continue to resort to multi vendors to ensure smooth supply," Kim Hyunjoon, vice president of Samsung's mobile business, told analysts on a recent earnings call.

Samsung's Exynos processors accounted for around 30 percent of the S3, but that is likely to fall to around 10 percent in the S4, analysts said.

"Qualcomm's latest chips are getting good reviews from carriers, which I think forced Samsung to switch in favor of Qualcomm from Exynos in the S4," said KDB Daewoo's Song. "There's even a possibility Apple may drop its own processor and go for Qualcomm chips in some future devices."

FLEXI-TIME?

Losing some of its hardware appeal and taking longer than expected to come up with innovative products such as flexible or wearable devices are additional challenges for Samsung, which is getting only mixed reviews for its efforts to improve software capability to integrate better with hardware.

In a recent review of the S4, Walt Mossberg, a gadget expert for the Wall Street Journal, said Samsung's software was "often gimmicky, duplicative of standard Android apps, or, in some cases, only intermittently functional.

Despite the lukewarm reviews, consumers keep snapping up the S4, according to carriers. For the first time in at least three years, Samsung last year spent more on marketing than on research and development, seeking to pick up market share in the absence of new, competing models from Apple. And Samsung's operating profit is seen topping Apple's this quarter for the first time in years, J.P. Morgan analysts predict.

"There's not much left in terms of what you can do to really differentiate your product as everybody's thinking something similar - flexible or wearable," said NH Investment & Securities' Lee.

In late 2011, Samsung told analysts it planned to introduce flexible displays on handsets "some time in 2012, hopefully the earlier part than later", but a year later it said the technology was still "under development." It again demonstrated prototypes of flexible phones earlier this year, but executives now say they can't disclose the timing of flexible smartphones.

Rivals are also moving fast. LG Electronics Inc, the third-biggest smartphone maker in January-March on strong sales of its high-end Optimus G model, said last month it planned to introduce an unbreakable smartphone by the year-end.

(Additional reporting by Mari Saito and Reiji Murai in TOKYO; Graphic by Catherine Trevethan; Editing by Ian Geoghegan)

Apple CEO makes no apology for company's tax strategy



By Patrick Temple-West and Kevin Drawbaugh

WASHINGTON (Reuters) - Apple Inc Chief Executive Tim Cook made no apology on Tuesday for the iPad maker saving billions of dollars in U.S. taxes through Irish subsidiaries and told lawmakers that his company backs corporate tax reform, even though it may end up paying more.

The Senate Permanent Subcommittee on Investigations has found that Apple in 2012 alone avoided paying $9 billion in U.S. taxes, using a strategy involving three offshore units with no discernible tax home, or "residence."

Cook, in his first congressional testimony since becoming Apple CEO in 2011, said his company is a major taxpayer, handing over nearly $6 billion in cash to the U.S. government in 2012.

"We expect to pay even more this year," Cook said. "We pay all the taxes we owe."

But Senator Carl Levin, chairman of the subcommittee and a veteran tax sleuth, said Apple had sought "the Holy Grail of tax avoidance," creating one Irish unit that paid no income taxes to any national tax authority for the past five years.

Levin said Apple used Ireland as a base for a web of offshore holding companies and negotiated a deal with the Irish government for a tax rate of less than 2 percent. The top U.S. corporate tax rate is 35 percent, one of the world's highest.

Cook said Apple did not depend on tax gimmicks. "We don't move intellectual property offshore and use it to sell our products back to the United States to avoid taxes. We don't stash money on some Caribbean island," he said.

In Ireland, where low corporate taxes have been an economic development tool for many years, the government said it had not made a special tax deal with Apple. If Apple's tax rate was too low, it was the fault of other countries, deputy prime minister Eamon Gilmore told national broadcaster RTE on Tuesday.

White House spokesman Jay Carney said on Tuesday that President Barack Obama "thinks it is inexplicable that our tax code would actually be written in a way that rewards companies for taking jobs and profits offshore."

HP, MICROSOFT PRECEDED APPLE

Subcommittee staffers said on Monday that Apple was not breaking any laws and had cooperated fully with the inquiry.

Levin's panel has previously examined what it called tax avoidance by other U.S. technology giants, including Hewlett-Packard Co and Microsoft Corp. The senator said Apple has used similar tax avoidance strategies.

Senator John McCain praised Apple as a success story, but he said the company's tax strategy reflected a "flawed" tax system.

"For years, Apple has opted to forego fully contributing to the U.S. Treasury and to American society by shifting profits and circumventing U.S. taxes," McCain said.

Cook said Apple agreed with those in Congress who want to reform corporate taxes and called for changes that include lower corporate income tax rates and a reasonable tax on foreign earnings.

"Apple recognizes these and other improvements in the U.S. corporate tax system may increase the company's taxes," he said in prepared testimony.

Many U.S. multinationals take advantage of a tax law that allows profits earned abroad to be tax-free as long as they are not brought into the United States, or "repatriated." Total U.S. corporate profits parked offshore rose 15 percent to $1.9 trillion last year, according to research firm Audit Analytics.

Taking advantage of this law and others, the offshore earnings of U.S. companies have risen 70 percent in the past five years, Audit Analytics said two weeks ago.

"The baldness of the Apple strategy surprises me more than anything else," said University of Southern California Law Professor Edward Kleinbard. "European member states are going to be very angry with Apple and very angry with Ireland."

OFFSHORE MANEUVERS

Offshore profits are typically taxed by the countries in which they are earned, but companies work hard to move offshore profits into countries with lower tax rates, like Ireland.

One way this is done is through "transfer pricing," or the management of moving goods and services across international borders from one corporate unit to another. Sometimes companies move valuable intellectual property to a low-tax country, then bring profits derived from its use into that country through royalty payments and other structures.

Levin's panel said Apple used a cost-sharing agreement "to transfer valuable intellectual property assets offshore and shift the resulting profits to a tax haven jurisdiction."

Assessing taxes on these arrangements is one of the biggest challenges facing U.S. tax collectors, said Mark Mazur, assistant secretary for tax policy at the Treasury Department, who testified after Cook.

The panel also said Apple took advantage of loopholes in tax law and regulations known as "check the box" and "look through" that let some offshore units be disregarded for tax purposes, sheltering substantial profits from taxation.

Levin has unsuccessfully called for closing the "check the box" and "look through" provisions of the tax code.

The Levin inquiry comes at a turbulent time in tax circles, with the U.S. Internal Revenue Service under investigation because of the way agents handled conservative political groups' applications for tax-exempt status.

It is not clear, however, whether that controversy and Levin's allegations will lead to an overhaul of the U.S. tax code. Tax law writers in Congress had been inching forward on such a project before the IRS scandal erupted earlier this month. Levin's inquiry has been under way for months.

Shares of Apple closed down 0.7 percent at $439.66 on Tuesday.

(Additional reporting by Roberta Rampton in Washington, Tom Bergin in London, Conor Humphries in Cork, Padraic Halpin in Dublin; Writing by Kevin Drawbaugh; Editing by Lisa Von Ahn and Tim Dobbyn)

Justin Bieber, Taylor Swift big winners at Billboard Awards



(Reuters) - Pop stars Justin Bieber and Taylor Swift won the big prizes on Sunday at the Billboard Music Awards, which also honored legendary performers Madonna and Prince.

Bieber, who was named top male artist, also performed at the show at the MGM Grand Garden Arena in Las Vegas. He also took home Billboard's first Milestone Award, chosen by fans, for musical innovation and ingenuity.

"I'm 19 years old. I think I'm doing a pretty good job, Bieber said. "It should really be about the music. This is not a gimmick. I'm an artist and I should be taken seriously. And all this other bull should not be spoken of."

The teen heartthrob did not elaborate, but in recent months he has been involved in several high-profile incidents ranging from driving offenses to reports of hard partying and drugs being found on his tour bus in Sweden.

Swift won the top award of the night, artist of the year. She thanked her fans by telling them: "You are the longest and best relationship I've ever had."

Pop diva Madonna was named top touring artist for her "MDNA Tour," 2012's highest-grossing concert series.

Madonna strode onstage to accept the accolade from will.i.am, wearing black fishnet stockings, garters and a padlock choker.

The MDNA tour grossed more than $305 million from 88 sold-out shows and attracted an audience of 2.2 million people. Madonna acknowledged her fans, saying: "A showgirl needs her fans. Thank you for supporting me for three decades."

She also thanked her four children for being "incredibly supportive."

The Billboard Music Awards, hosted by "30 Rock" star Tracy Morgan, opened with Bruno Mars performing "Treasure."

Early awards went to Macklemore and Ryan Lewis, who won top rap song for "Thrift Shop," and Nicki Minaj, who took home the top rap artist honor.

Carly Rae Jepsen's "Call Me Maybe" was named top digital song, while Swift took home the top Billboard 200 album award for "Red."

French producer and DJ David Guetta was named top electric dance music artist.

Among musical highlights, Bieber performed "Take You," which was chosen by his fans via Twitter, before pairing up with will.i.am for "#ThatPOWER."

Other musical pairings included Jennifer Lopez and Pitbull singing "#LiveItUp," Minaj and Lil Wayne who performed "High School," and Christina Aguilera and Pitbull singing "Feel This Moment."

Selena Gomez, Chris Brown, Icona Pop, South Korea rap sensation Psy and Swift, who was nominated for 11 Billboard awards and received eight, performed as well.

In an apparently unscripted moment, Miguel, performing "Adorn," leapt from the stage and landed feet-first atop two young women. No mention was made on the broadcast as to whether they were injured.

The show ended with the Icon Award for Prince, in recognition of his unique career and accomplishments in the music industry. Prince performed a medley to close the show, but did not deliver an acceptance speech.

(Reporting by Chris Michaud; Editing by David Brunnstrom and Stacey Joyce)

Toback, Baldwin eye Cannes movie-making underbelly



CANNES, France (AP) A phrase you will hear often at Cannes is: "Let me run the numbers."

The commercial underbelly of the Cannes Film Festival is a nonstop frenzy of deal-making in luxury hotels along the Croisette promenade and aboard yachts moored offshore. Films are pitched with various ingredients a director, a script, a few stars as agents and talent pursue international investors and domestic distributors to bankroll their movies.

For director James Toback, any claims about the running of "the numbers" of treating moviemaking as an analytical science is blatant "pseudo research."

"This is where you really need, desperately, a sense of your own value," Toback said in a recent interview. "A sense of your own value as a person and an artist."

A year ago, Toback swam through Cannes' sprawling marketplace with cameras and Alec Baldwin in tow, documenting the painful, sometimes humiliating process of trying to get a movie funded at Cannes. He and Baldwin returned to the Cote d'Azur festival Tuesday to premiere the product of that shooting, "Seduced and Abandoned."

Even for Toback, a veteran director whose career has ranged from his 1974 debut "The Gambler" to the 2008 Mike Tyson documentary "Tyson," and Baldwin both of whom know well the ways of Hollywood witnessing today's financing process was a sobering experience.

"It's worse than I thought," says Toback. "It's tougher than I thought. The reasons not to do (a movie) are more blatant. And also the flip-of-the-coin idiocy with which decisions are made. There is a pretense of coherent value. There's a kind of Ponzi scheme at work, where people like to believe that they're acting from some sort of covert intelligence."

Baldwin, who has contemplating reentering the film business full-time following his run on the successful NBC TV comedy series "30 Rock," also finds the current film business daunting.

"The movie business is tough, and it's tougher now than ever," he said sitting on a terrace off the Palais, the center of the festival. "Sometimes I wonder if I'll ever make another movie again."

The Cannes market has grown to be the world's largest for the buying and selling movie projects. For decades, it's been standard practice to begin bankrolling a film by first selling international distribution rights. In recent years, Hollywood studios have focused increasingly on major blockbusters with enormous marketing budgets, leaving less room for mid-budget dramas.

"Seduced and Abandoned," which HBO picked up ahead of its Cannes premiere, begins with a quote attributed to the late director Orson Welles: that 95 percent of his life is spent trying to raise money for movies, and 5 percent is actually making them.

"It's no way to live," said Toback.

To capture the reality of the process, Toback and Baldwin ("the Ed McMahon to his Johnny Carson," says Baldwin) last year went around Cannes pitching a film, to be directed by Toback and to star Baldwin and Neve Campbell.

They proposed a version of Bernardo Bertolucci's notorious "Last Tango in Paris," to be titled "Last Tango in Tikrit" that would feature the same "exploratory sex" of the 1972 Marlon Brando original. (Although many later assumed the project was charade for the documentary, Toback insists he still hopes to make it.)

They set out hoping to make the film for $15 million to $20 million, but most people they interviewed tell them it's more likely a $3-5 million project. ("I'm too old for that," says Toback.)

It would be better, too, if they could get a bigger-name actress, they were told. One financier suggested that Baldwin go back to submarine films like "The Hunt for Red October." Another called him a "TV actor."

"The film has to be two things," says Baldwin. "It has to be Jimmy and I humbling ourselves trying to sell a movie here and it is humbling. And then some sort of homage to Cannes."

It also pays homage to movies in general. Interviewed about their irrational love of film are Francis Ford Coppola (who says cinema is "given by the gods"), Roman Polanski, Martin Scorsese, Ryan Gosling, Bertolucci and Cannes director Thierry Fremaux. They're all there to make a case for what Toback calls "the mysterious, intuitive process" of moviemaking.

"Seduced and Abandoned" takes on an elegiac tone of nostalgia complete with a booming score by the late Russian composer Dmitri Shostakovich for the older, more daring days of the movie business.

Shot in a blitz at Cannes, Toback had to figure out much of the film once he got home. They did additional shooting to tie things together after being rejected from the Sundance Film Festival earlier this year.

But Toback says he can't imagine having a better time making a film. Baldwin says it was "exhilarating."

"I would just assume go make more documentaries like this with Jimmy," says Baldwin, who also recently signed on as producer of "Elaine Stritch: Shoot Me," a documentary about his "30 Rock" co-star. "Let's take some iconic tableau in society the Super Bowl, a murder trial . the Country Music Awards. We'll think of something that's just a world unto itself and go and make a documentary."

"We'll see," he adds with a grin. "He and I have some ideas."

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Follow AP Entertainment Writer Jake Coyle on Twitter at: http://twitter.com/jake_coyle