Nintendo expects to sell 9 million Wii U consoles in year to March 31



TOKYO (Reuters) - Nintendo Co Ltd said on Wednesday that it expects to sell 9 million of its new Wii U game consoles in the year to next March 31, after a disappointing start since their launch in November.

In the latest business year that ended on March 31, the creator of Super Mario sold 3.45 million of its successor to the hit Wii machine. It initially forecast sales of 5.5 million but later lowered that to 4 million.

Nintendo, which began by making playing cards in the late 19th century, is counting on the Wii U, its first console in 16 years to come with a dedicated Super Mario game title, to revive its fortunes as sales of the six year-old Wii slacken.

The Japanese gaming company forecast sales of its handheld 3DS console to rise nearly 30 percent to 18 million.

(Reporting by Tim Kelly; Editing by Edmund Klamann)

Activision summons new 'Call of Duty' video game



LOS ANGELES (AP) Activision is trading "Modern Warfare" for "Ghosts."

The video game publisher announced Wednesday that the next installment in its successful "Call of Duty" franchise will be titled "Call of Duty: Ghosts" and feature a new story and characters.

Activision Blizzard Inc. said "Ghosts" will be released Nov. 5 for PC, PlayStation 3, Xbox 360 and next-generation consoles.

The game is being developed by Infinity Ward, the Encino, Calif., studio that created the original "Call of Duty" and reignited the military first-person shooter franchise with 2007's "Call of Duty 4: Modern Warfare" and its two sequels.

"'Ghosts' delivers an all-new story, all-new characters, an all-new 'Call of Duty' world, all powered by a next generation 'Call of Duty' engine, which is a leap forward for the franchise," Activision Publishing CEO Eric Hirshberg said in a statement. "Infinity Ward is going all-in to create the next generation of 'Call of Duty' worthy of the world's greatest fans."

For more than five years, the action-packed "Call of Duty" franchise has garnered unprecedented success.

The previous "Call of Duty" game, Treyarch's futuristic "Call of Duty: Black Ops II," crossed the $1 billion mark in worldwide retail sales 15 days after its release last year. Infinity Ward's "Call of Duty: Modern Warfare 3" hit the $1 billion mark in 16 days after its 2011 debut.

Activision said more details about "Ghosts" will be revealed May 21 at a Seattle presentation where Microsoft is expected to unveil the next Xbox.

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Follow AP Entertainment Writer Derrik J. Lang on Twitter at http://www.twitter.com/derrikjlang .

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Online:

http://www.callofduty.com/ghosts

BlackBerry Q10 sells strongly in Canada, Britain: analyst



By Euan Rocha

TORONTO (Reuters) - BlackBerry's new Q10 smartphone, which comes with the physical keyboard that many BlackBerry fans prize, is selling well in both Canada and Britain, an industry analyst said on Friday.

The company introduced the Q10, its second smartphone to run the new BlackBerry 10 operating system, in Canada and Britain this week.

"Our checks indicate broad sellouts with generally limited stock otherwise," Jefferies analyst Peter Misek said in a note to clients on Friday. "Based on our store checks, the BlackBerry Q10 has been selling extremely well and has been sold out or seeing limited availability in Toronto and across the U.K."

Jefferies, which has a "buy" rating on shares of BlackBerry, said its findings were based on checks with top mobile carriers and retailers in both countries, including Bell, Rogers and Telus in Canada, and Carphone Warehouse, Vodafone, and Orange in Britain.

BlackBerry hopes its new line of smartphones, led by the touchscreen Z10 device it introduced earlier this year, will help claw back market share lost to the likes of Apple Inc's iPhone and Samsung Electronics Co's wildly popular line of Galaxy devices, which are powered by Google Inc's Android operating system.

Shares of BlackBerry were up 2.2 percent at $16.04 in early trading in the United States on Friday, while its Toronto-listed shares were up 2.8 percent at C$16.21.

PENTAGON CLEARANCE

The Jefferies report came a day after the Pentagon gave the BlackBerry 10 devices, along with Samsung's mobile devices, security clearance for use on U.S. defense department networks.

Earlier this week, the Pentagon said it also plans to clear Apple mobile devices that use the iOS 6 system at some point in early May.

The move is expected to set the stage for a tough fight over defense department orders among Apple, Samsung and BlackBerry. BlackBerry devices have so far dominated the segment.

The Pentagon said its move to open up its networks to a broad array of mobile devices is part of an effort to ensure the military has access to the latest communications technology without locking itself in to a particular equipment vendor.

That said, the Pentagon's stamp of approval was crucial for BlackBerry as it makes it easier for the company to market the devices to other security-conscious government, legal and financial industry clients.

Last week, international law firm Clifford Chance announced that it would roll out roughly 1,600 BlackBerry 10 smartphones to its employees.

Earlier in April, Canadian Tire Corp, which owns a wide range of retail outlets across Canada, said it planned to roll out the new BlackBerry devices to its corporate team across the country.

SECURITY SOLUTIONS

Waterloo, Ontario-based BlackBerry reiterated on Thursday that it plans soon to extend its security capabilities to devices powered by both Apple's iOS software and Google's market-leading Android software.

BlackBerry said in March it planned to offer a service that will separate and secure work and personal data on iOS and Android. The offering is an attempt to encourage large government and corporate customers to continue to use BlackBerry's services to manage mobile devices on their networks at a time when a growing number of people seek to use their personal devices on corporate networks.

The company said testing of the new offering, dubbed "Secure Work Space", has already started and that it will be generally available by the end of June.

The service, powered by the company's mobile device management (MDM) tool BlackBerry Enterprise Service 10 (BES 10), will help secure data stored on devices as well as data that is being transmitted to a device.

Misek said he believes that BlackBerry's device management offering is under appreciated and that BES 10 is being widely tested by corporations.

"We think BlackBerry's MDM software will gain traction throughout this year and see a significant ramp in revenues next year," Misek said in his note to clients.

(Reporting by Euan Rocha; Editing by Grant McCool; and Peter Galloway)

Mariah Carey goes as Cinderella for Disneyland wedding vow renewal



LOS ANGELES (Reuters) - In a sumptuous princess ceremony that shut down Disneyland, Mariah Carey and her comedian husband Nick Cannon renewed their weddings vows and celebrated the second birthday of their twins.

Wearing matching Cinderella and Prince Charming-style costumes, and riding in a horse-drawn crystal carriage, the "We Belong Together" singer and the "American Idol" judge tweeted photos and video of the celebration on Tuesday night at the southern California theme park.

"On our way to renew our vows. I love you Nick Cannon shut down Disneyland," Carey tweeted. "Celebrating our anniversary and dembabies birthday (can you believe they're 2??)."

With the Sleeping Beauty Castle as a backdrop, and in a ceremony themed "Do You Believe in Fairy Tales?," Carey, 43, and Cannon, 32, marked the fifth anniversary of their wedding with a vow renewal. That was followed by a party for some 250 guests, celebrity TV show Entertainment Tonight said in an exclusive report.

Entertainment Tonight said the reception in the Disney theme park's Fantasyland area was adorned with 15,000 blooms and 10,000 crystals.

Carey and Cannon married on April 30, 2008, and their twins Moroccan and Monroe were born on the same day in 2011.

The couple have renewed their vows every year, choosing the Eiffel Tower in Paris last year for their celebration.

(Reporting By Jill Serjeant; editing by Chris Wilson)

Why the Rock is the first pro wrestler (or athlete) to become a movie star



By Lucas Shaw

NEW YORK (TheWrap.com) - Ask a group of pro wrestling fans to name their favorite lord of the ring and you might get 10 different answers.

Older fans grew up idolizing Hulk Hogan, Andre the Giant and "Nature Boy" Ric Flair while newer fans might list Shawn Michaels, Stone Cold Steve Austin and John Cena.

Yet ask those same people to pick their favorite wrestler-turned-movie star and the decision gets a whole lot easier.

There's only one choice.

Dwayne Johnson, better known as The Rock, has starred in three movies over the past three months, "Snitch," "G.I Joe: Retaliation" and "Pain & Gain," and each film was the top new release at the box office its opening weekend.

His next movie, "Fast & Furious 6," will have to face down "The Hangover Part III" and "Epic" to keep that streak alive, but no one questions whether it will be a hit. Every film in the franchise has been, and early projections suggest the only question is whether it will hit $500 million, $750 million or $1 billion worldwide.

Johnson is currently in the midst of a streak unheard of not only in the history of former wrestlers but also other athletes who tried to cross over into the film business. Hogan, Cena, Shaq and even O.J. Simpson made a few movies, but none of them became a bona fide movie star. (Note: One sage reader pointed out that we forgot about Olympic swimming gold medalists Johnny Weissmuller and Buster Crabbe, who became "Tarzan" and "Flash Gordon," respectively. How could we forget Weissmuller's yell?)

"Everyone sitting in my chair is trying to work with Dwayne," Jeff Kirschenbaum, co-president of production at Universal, which has released five movies starring Johnson, told TheWrap. "I don't think he's having a moment. This isn't his 15 seconds of fame. He now has enough experience and craftsmanship that it's going to be a long run."

While this isn't the first time Johnson has been atop the box office, this is his first uninterrupted string of hits. His early films ranged from financially successful ("The Scorpion King," "The Game Plan," "The Tooth Fairy") to disappointing ("Doom," "The Rundown").

"I don't know that no one took him seriously because of wrestling, but he's the only person who has ever truly emerged out of that," an individual close to Johnson, who declined to be identified, told TheWrap.

So how did this happen? How did a former football player and member of the inimitable Rock 'n' Sock Connection became one of the most successful actors working today?

It starts with protein.

"He wakes up at 4 a.m. just so he can eat protein," Kirschenbaum, skinny as the Rock is broad, said. "He goes back to bed for an hour and at 5 a.m. he works out - when most people aren't even awake. He woke up an hour early just so the protein is already there to build muscle."

Johnson's morning routine has become a Hollywood legend, alongside Sean Penn's partying and Amanda Bynes' drunk driving.

Ask anyone who's worked with Johnson why he has succeeded where others have failed and they jump to tell a story about those pre-dawn workouts. It's what Ric Roman Waugh, who directed Johnson in "Snitch," dubbed the actor's "sweat equity."

"A lot of people can say 'we worked hard and can stay up late'," Waugh said. "But if they could only understand the amount of stuff he's putting into one day, it's astounding. The sky could be falling in his world, but in that moment you need him to focus, he's 100 percent with you."

That workload has only increased over the past two years. Since resurrecting his wrestling career in 2012, Johnson has expanded his film and TV work. Not only is he starring in several movies this year, but he just produced his first film, "Snitch," and is about to host a competition show on TNT, "The Hero."

When he first decided to try his hand at acting, Johnson retired from the WWE at the height of his popularity. Yet his specific wrestling personality explains why Johnson found his way in Hollywood where the likes of Hogan and Cena did not.

Like most any other wrestler, he can use his hands or a two-by-four to destroy someone. He demonstrated as much in early films like "The Scorpion King," where he played a mercenary, and "Walking Tall," where he played a veteran eager to rid his town of corruption.

Kirschenbaum described those early performances as "raw," and those early characters as two-dimensional. That is where the career path of most former pro wrestlers both started and stopped.

"Most wrestlers have been straight-forward characters or amped up versions of the real individual," Adi Shankar, producer of "The Grey" and an avid wrestling fan, told TheWrap. "Hulk Hogan acted in a bunch of B-movies playing Hulk Hogan."

Instead, Johnson and his representatives experimented from the get-go, taking roles most wrestlers would not want to touch.

He played the straight man next to Sean William Scott in "The Rundown," which also called for him to get dry humped by a gaggle of baboons.

He then played a gay bodyguard in "Be Cool," and later entered the family area with "Tooth Fairy" and "Journey 2." All of his hits in 2013 feature action scenes, but "Snitch" is an adult drama and "Pain & Gain" is as quirky as a Michael Bay movie comes.

"Most action stars out there would never ever break their brand," Waugh, a former stunt man, said. "They would read a script and see a scene where they get beat down and say the guy has to punch me at least 10 times and hit me with a bat 14 times. Dwayne is completely fearless."

Unlike most of his peers, Johnson's popularity in wrestling was never predicated on physical prowess or intimidation.

"Stone Cold would get over because he'd beat everyone up. Shawn Michaels was one of the greatest wrestlers of all time. Mick Foley would just do crazy stuff," Shankar said. "The Rock got over because he was funny. You take humor out of the Rock and you don't have anything."

Shankar can remember when he first fell in love with The Rock. The Undertaker, one of the largest, most intimidating wrestlers in the WWE, had just battered and bruised the former football player. At the next event, The Rock came out and challenged him.

"He said 'Undertaker, you think you impress The Rock with your Mickey Mouse tattoos?' He acted like the Undertaker's goal in life was to come out and impress The Rock," Shankar recalled. "He wasn't a heavyweight champion at this point - just a guy coming up. The Undertaker had been around for a decade."

He was a showman first and a wrestler second.

"No matter how bad the show was, The Rock could cut a promo and save it," Shankhar said. "He could get on the mic and speak for three minutes and save a bad show."

Some claim the same now applies to poorly received films, with some dubbing Johnson franchise Viagra. Did your last sequel fail? Hire Johnson.

Some, like Waugh, love this term. Yet many chafe against the idea that Johnson saved their movies, believing it disrespectful to the previous success of the franchises he joined.

Whether Viagra or a supporting hand, there is one thing all directors and studio executives can agree on.

"My biggest concern on my next movie is that he's not in it,"Waugh said.

Beyonce, J.Lo to headline London charity concert for women



LOS ANGELES (Reuters) - Beyonce, Jennifer Lopez and Florence & The Machine are teaming up for a four-hour charity concert in London next month to benefit women's health and education projects around the world.

The "Sound of Change Live" concert on June 1 in London's Twickenham sports stadium could fund at least 120 projects supporting girls and women in more than 70 nations, if all the tickets are sold, organizers said on Wednesday.

Organized by the Chime for Change campaign, founded by Italy fashion house Gucci, every ticket buyer will be able to choose which project their ticket will fund in what organizers said was a world first for such a venture.

Beyonce, currently on a European tour, will play a 45-minute set. She will be joined in the venture by singer and dancer Lopez, R&B artist John Legend, British indie sensation Ellie Goulding and rapper Timbaland, with more performers still to be announced.

U.S. actors James Franco, Blake Lively and Jada Pinkett Smith will be among the presenters.

"Our goal is to have a great time together while we unite and strengthen the voices of girls and women around the world," Beyonce said in a statement.

Rock promoter Harvey Goldsmith, who helped put on the Live Aid and Live Earth charity concerts, will produce the concert which will also be broadcast internationally.

Ticket prices range from 55-95 British pounds each ($85-$150) and 52,000 tickets are on sale.

(Reporting By Jill Serjeant; Editing by Cynthia Osterman)

Bono's one-time Sydney holiday home sells for record $55.4 million



SYDNEY (Reuters) - A Sydney harborfront mansion has been sold for a record-setting A$54 million ($55.4 million) to a Chinese-born businessman, reinforcing the city's growing status as a hot property destination, newspapers said on Thursday.

On the market for six years, the luxurious eight-bedroom "Altona" in exclusive Point Piper was bought in a secret deal with the businessman who currently lives in Melbourne, the newspapers reported.

The property and its heated waterside pool and boathouse, rented by U2 rock star Bono in 2006 for a family holiday, was last sold in 2002 for A$28 million.

While Australian capital city home prices rose by only 1.3 percent in March, top end Sydney properties have attracted strong interest from Chinese buyers, and almost three in four international sales have gone to Asian buyers in recent years.

The Altona sale beat the previous Sydney property sale record of A$45 million, but fell short of the national record of A$57.5 million paid in 2009 by mining services magnate Chris Ellison for a sprawling riverfront home in Perth.

(Reporting by Rob Taylor; Editing by Nick Macfie)

Detective to detail investigation into Jackson doc



LOS ANGELES (AP) A jury will hear more Wednesday about the troubled finances of Michael Jackson's doctor from a police detective who investigated the physician and saw his mounting debts as a possible motive for improper treatments on the pop superstar.

Los Angeles Police Detective Orlando Martinez on Tuesday told jurors hearing a civil case against Jackson's concert promoter that Conrad Murray was more than $500,000 in debt and his finances were "severely distressed."

The doctor's Las Vegas home was in foreclosure proceedings, he owed back child support and had liens and judgments spread across several states.

Martinez said that led him to believe Murray's actions were motivated by the $150,000 a month he expected to be paid by AEG.

"He may break the rules, bend the rules, do whatever he needed to do to get paid," Martinez said. "It might solve his money problems."

Murray's finances were not a factor in the criminal case that ended with his 2011 conviction for administering a fatal dose of propofol to Jackson.

The former cardiologist is not a party to the case, but he is a key figure in Katherine Jackson's negligent hiring case against concert giant AEG Live. The Jackson family matriarch contends AEG did not properly investigate Murray before allowing him to serve as Jackson's tour physician for the ill-fated "This Is It" shows planned for 2009.

Martinez testified he found most of the debts against Murray in public records.

AEG denies it hired Murray, and its attorney has noted that Jackson and his children had been treated by the doctor before the shows were planned.

The detective's testimony will be brief on Wednesday. Court will recess early to allow an alternate juror to attend a family funeral.

Martinez is the second witness called in the case, which in its early stages will focus on Jackson's death. Potential witnesses later in the trial include stars such as Diana Ross, Quincy Jones and Spike Lee. Jackson's mother, several siblings and his two oldest children, Prince and Paris, are also listed as potential witnesses.

Millions and possibly billions of dollars are at stake in the trial, which may last 90 court days.

AEG attorneys said they intend to call Murray as a witness. He remains in a Los Angeles jail and is appealing his conviction.

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Anthony McCartney can be reached at http://twitter.com/mccartneyAP

'House of Cards,' Frank Ocean top Webby Awards



NEW YORK (AP) Netflix's groundbreaking "House of Cards" may be the first digital series nominated for a best drama Emmy. But it will start with a Webby.

The Webby Awards are honoring "House of Cards" producers Kevin Spacey and Dana Brunetti with a Webby special achievement award. The political thriller, for which Netflix released all 13 episodes at once, proved that digital media can produce cable-quality drama. Netflix also won for best streaming media site.

The 17th annual Webbys, which celebrate Internet achievement, are to be officially announced Tuesday. Winners range from Justin Bieber (for the social media campaign for his fragrance launch) to The Onion (now with a record 19 total Webbys) to Nate Silver's FiveThirtyEight blog for The New York Times.

The Webby person of the year is Frank Ocean, the R&B singer, whom the Webbys hailed "for proving the power of the Web as a medium for cultural change when he announced his bisexuality to his Tumblr community."

Singled out for outstanding comedic performance is Jerry Seinfeld, whose 10-episode Web series "Comedian in Cars Getting Coffee" showcased the "Seinfeld" star hanging out with comedian friends.

Webby categories are split into a regular award, chosen by the International Academy of Digital Arts and Sciences, and a "people's voice" award. The Australian rail safety public service campaign Dumb Ways to Die, which went viral, is an unlikely awards leader with seven Webbys.

GIF file inventor Steve Wilhite also will be honored with a lifetime achievement award. While working at CompuServe in the 1980s, Wilhite created the compressed 8-bit GIF (or Graphics Interchange Format) that remains a popular tool for lo-fi viral sharing.

Another special achievement award will go to President Barack Obama's election campaign for its use of technology in last year's presidential election. Claire Boucher, the Canadian synth-pop singer who performs under the name Grimes, is the Webby's artist of the year.

Other winners include HBO Go (four awards, including best media streaming service), Lady Gaga (for best celebrity-fan social presence), Conan O'Brien (for best celebrity-fan website) and The New York Times (best news social presence). A complete list of the awards will be posted later Tuesday at: http://Winners.WebbyAwards.com.

The awards will be handed out in a ceremony hosted by Patton Oswalt on May 21 in New York, and available to stream the following day. Acceptance speeches are famously limited to five words.

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Online:

http://www.webbyawards.com/

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Follow AP Entertainment Writer Jake Coyle on Twitter at: http://twitter.com/jake_coyle

Google invades Siri's turf with iPhone, iPad app



SAN FRANCISCO (AP) Siri may be feeling a little job insecurity. The sometimes droll assistant that answers questions and helps people manage their lives on Apple's iPhone and iPad is facing competition from an up-and-coming rival made by Google.

The duel began Monday with the release of a free iPhone and iPad app that features Google Now, a technology that performs many of the same functions as Siri.

It's the first time that Google Now has been available on smartphones and tablet computers that aren't running on the latest version of Google's Android software. The technology, which debuted nine months ago, is being included in an upgrade to Google's search application for iOS, the Apple Inc. software that powers the iPhone, iPad and iPod Touch. It's up to each user to decide whether to activate Google Now within the redesigned Google Search app, which is available through Apple's app store.

Siri tried to dismiss the competitive threat. When asked for an opinion about Google Now, Siri responded: "If it's all the same to you, I'd rather Google later."

Mike Allton, a St. Charles, Mo., resident who has owned an iPhone for four years, could hardly wait to check out Google Now, even if Siri might interpret it as a betrayal.

Siri "is looking a little green with envy," Allton, 36, said with a laugh after he installed Google's new app. "I love Apple products, but I like to see the competition because it probably will lead to even more improvements. I believe this technology is going to be even more deeply ingrained in our lives a few years from now."

Other iPhone users even those who have grown fond of Siri welcomed Google Now's arrival to iOS in mostly enthusiastic and sometimes amusing remarks posted on Twitter and Google Plus. One person joked that Google Now is so helpful that the technology prompted him to wash his hands after using the bathroom. The biggest gripe was about the possibility of Google Now's location-tracking features draining a device's battery more quickly.

Google Now's invasion of Siri's turf marks Google Inc.'s latest attempt to lure iPhone and iPad users away from a service that Apple built into its own devices.

Google quickly won over millions of iPhone users in December when it released a mapping application to replace the navigation system that Apple dumped when it redesigned iOS last fall. Apple's maps application proved to be inferior to Google's ousted service. The app's bugs and glitches made Apple the butt of jokes and fueled demand for Google to develop a new option.

Apple has been losing to Google on other fronts in a rapidly growing mobile computing market, an arena that was revolutionized with the iPhone's release in 2007. Smartphones and tablet computers running Google's free Android software have been steadily expanding their market share in recent years, partly because they tend to be less expensive than the iPhone and iPad. In 2012, Android devices held about 69 percent of the smartphone market while iOS had about 19 percent, according to the research firm IDC.

Android's success has been particularly galling for Apple because its late CEO, Steve Jobs, believed Google stole many of its ideas for the software from the iPhone. That led to a series of court battles over allegations of patent infringement, including a high-profile trial last year that culminated in Apple winning hundreds of millions in damages from Samsung Electronics, the top seller of Android phones. That dispute is still embroiled in appeals.

The rise of Android also is squeezing Apple's profit margins and has contributed to a nearly 40 percent drop in the company's stock price since it peaked at $705.07 last September around the time that the iPhone 5 came out.

Android's popularity is good news for Google because the company's services are built into most versions of the operating system. That brings more traffic to Google services, creating more opportunities for the company to sell ads the main source of Google's revenue.

Siri is billed by Apple as an "intelligent feature." Since the technology's release in October 2011, Apple has made it a centerpiece of some marketing campaigns that depict Siri and its automated female voice as an endearing and occasionally even pithy companion.

Google believes its Siri counterpart is smarter because Google Now is designed to learn about a user's preferences and then provide helpful information before it's even asked to do so. The technology draws upon information that Google gleans from search requests other interactions with the company's other services. Knowing a person's location also helps Google Now serve up helpful information without being asked.

"This concept of predicting your needs and showing you them at the right time is unique to Google Now," said Baris Gultekin, Google Now's director of product management. "We want computers to do the hard work so our users can focus on what matters to them so they can get on with their lives."

If the technology is working right, Google Now is supposed to do things like automatically tell people what the local weather is like when they wake up to help decide what to wear and provide a report on traffic conditions for the commute to work. During the day, Google Now might provide an update on the score of a user's favorite sports team or a stock quote of a company in a user's investment portfolio. On a Friday evening, Google Now might offer suggestions for movies to see or other weekend events tailored to a user's interests. For international travelers, Google Now might provide currency conversion rates, language translations of common phrases and the time back home.

Most of this automatic information is provided in summaries that Google calls "cards." Like Siri, Google Now also is equipped with voice technology that allows it to respond to questions and interact with users, though it hasn't shown the wit that delights some of Siri's users.

The Google Now app for iOS isn't as comprehensive as the Android app, which only works on devices running on the latest version of Android known as "Jelly Bean." Some of the Android features missing from Google Now's iOS app include cards for showing airline boarding passes and movie tickets bought though online vendor Fandango. Both of those options are available on the iOS through Apple's built-in Passbook feature that's designed to be a digital wallet.

Google Now's expansion on to the iOS underscores Google's ambitions for the service. The company, which is based in Mountain View, Calif., views it as a pivotal tool in its effort to peer deeper into its users' brains. In doing so, Google believes it will be able to provide more useful services and also show more relevant ads. For Google Now to become more intuitive, it needs to widen its availability.

"The more you use Google Now, we will have a better chance of understanding what your needs are and providing you with the right information," Gultekin said. "It's a virtuous cycle."

Shawn Jacob, a student at the University of North Texas, activated Google Now on his iPhone Monday and was startled by how much the service already knew about him when he logged in for the first time. "I was blown away," Jacob, 21, said. "It made me wonder if I really want Google to know this much about me. It's like Google wants to take over the world."

Gultekin declined to discuss whether there are plans to make Google Now apps for mobile devices running on Microsoft's Windows system. He also refused to comment on speculation circulating in technology blogs that a Web version of Google Now will be offered as a replacement for iGoogle, a tool that allows people to encircle the Google search engine with a variety of services suited to their tastes. IGoogle is scheduled to close in November.

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Online:

http://www.google.com/landing/now/